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Michael “Mr. Sunshine” Janzen, a 10+ year veteran of the solar industry

Michale Janzen was given the nickname “Mr. Sunshine” by Destry Jetton, host of the #1 rated daytime NBC show, Arizona Midday. He is one of the country’s foremost experts on residential solar electric systems and energy efficiency.

Client
Mr. Sunshine Solar
Year

2019

Project Scope
  • Brand Strategy
  • Identity System Design
  • Messaging
  • Web Design and Development

Brand Colors

Extra Blue

#F3B834

Magenta Magma

#F9DB3A

Night Sky

#4783C4

Night Sky

#000000

Typography

Raleway Bold Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Sansation Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

What We Delivered

Mr. Sunshine liked his previous logo and simply wanted to revamp and elevate it. Our designers took inspiration from his old logo to create a character that was as happy and inviting as Mr. Sunshine himself, using colors like yellow and orange to bring vibrance and optimism to his character.